my grandma used to say I was born with a pen in my hand, But I ended up as a strategist in the ad business before becoming a full-time writer. Part of my job was to discover insights on human behavior, which are the start of all great ads. (And great ads are always authentic, by the way). Now, I use what i know about strategy to write effective copy. I’m a strategizing-Copywriter, or Copywriting- Strategist. Up to you.