Meeting of the Minds
After a contract is signed, we’ll meet to talk about the project. My goal is to understand you, your business, and your goals. Then to understand your customer, the problem you solve for them, and their current state-of-mind. If we need to, we’ll go out and talk to them directly.
Writing of the Brief
After research, we’ll literally get on the same page with a creative brief. This is a one-page document that drills down in simple terms our goal, our customer, plus the insight about them that gives us the key to their heart and mind.
Creating of the Copy
I’ll present to you a creative angle for copy based on the brief. Once you sign off, it’s all writing from there. In the end, you’ll have goal-focused, customer-moving copy.